White Cloud

Social Video

The White Cloud account came to us with a little baggage—an existing campaign about real families that was both convoluted and confusing. After gaining the client’s trust, we were allowed to evolve the work into two separate campaigns; one for product messaging and one for branding.

This video was our first brand effort for social media that tells the real family story in a new and different way.

My Role: CD, Copywriter
Art Director: Matt Kern